Shaping the Future of UK Rental Industry

AI-powered rental platform built for the Renters' Rights Act era. Lower costs. Better matches. Complete compliance.

£90B

Annual Market

11M

Private Renters

2.3M

Landlords

68%

Cost Savings

View GTM Strategy Download Report

Market Opportunity

The UK rental market is at an inflection point with massive growth potential

Market Size & Growth

  • £90 billion annual rental income
  • 35% of UK households rent privately
  • Average rent: £1,366/month (+4.4% YoY)
  • 12-15% cumulative growth by 2029

Regional Rental Growth

North East leads with 8.4% annual growth, while London shows 2.8% due to affordability constraints

Supply & Demand Dynamics

24%

Supply shortage vs pre-pandemic

12

Applications per property

23 days

Average void period

298K

Build-to-Rent homes (+4% YoY)

Renters' Rights Act 2025 Impact

May 1, 2026

Phase 1: End of Section 21, periodic tenancies, rent increase limits

Late 2026

Phase 2: Mandatory PRS Database registration for all properties

2028

Phase 3: Landlord Ombudsman becomes mandatory

2036

Phase 4: Decent Homes Standard enforcement

LetzPocket Advantage: Built for the market that comes after. Compliance-first platform makes regulatory adherence simple and automatic.

Competitive Landscape

How LetzPocket stands out in the UK rental market

Feature LetzPocket OpenRent Goodlord Rentify Traditional Agent
Pricing Model £29-199/month subscription £49 + £50 Rightmove £19/reference + add-ons £99/year + 5% fee 10-15% annual rent
AI Matching
Compliance Dashboard
Direct Messaging
Rightmove/Zoopla
Annual Cost (£1,200/mo rent) £948 £99-149 £240-360 £819 £2,040-3,060

Cost Savings Comparison

Save 68-69% vs Traditional Agents

LetzPocket Professional plan costs £948/year vs £2,040-3,060 for traditional letting agents

Go-To-Market Strategy

Three-phase approach to capture the UK rental market

1

Soft Launch

Months 1-3

  • London + 3 major cities
  • 500 landlords, 2,000 properties
  • Beta testing & feedback loops
  • Compliance validation
KPI: 150-200 landlord signups/month
2

Regional Expansion

Months 4-6

  • Top 15 UK cities
  • 2,500 landlords, 10,000 properties
  • Influencer partnerships
  • National PR push
KPI: 600-700 landlord signups/month
3

National Scale

Months 7-12

  • Full UK coverage
  • 10,000 landlords, 40,000 properties
  • Scale paid marketing
  • Partnership network
KPI: 1,500-2,000 landlord signups/month

Marketing Channel Mix (£500K Year 1 Budget)

Digital Marketing

£200K (40%)
  • SEO & Content: £60K
  • Paid Search: £80K
  • Social Media Ads: £60K
Expected: 2,000-2,600 landlords

Influencer Marketing

£125K (25%)
  • Macro influencers: £70K
  • Mid-tier influencers: £40K
  • Micro influencers: £15K
Expected: 800-1,200 landlords

Partnerships

£100K (20%)
  • Rightmove & Zoopla
  • NRLA & RLA
  • PropTech integrations
Expected: 500+ landlords

PR & Media

£50K (10%)
  • Press releases
  • Media outreach
  • Thought leadership
Target: 500K+ impressions

Events & Community

£25K (5%)
  • Landlord meetups
  • Webinars
  • Conference sponsorships
Target: 50+ events

Influencer Marketing Strategy

Partner with UK's top property and finance influencers (100K+ followers)

GJB

Grant J Bates

London Estate Agent

357K followers
141K TikTok

London's "Superstar" agent with massive reach across Instagram and TikTok. Known for luxury property tours and market insights.

£3,500 - £5,000

Per sponsored post

Campaign: Property tours + LetzPocket platform mentions
JY

Jamie York

Aspire Property Group

120K+ combined
Multi-platform

Property investment expert sharing strategies and insights for landlords and investors across YouTube and Instagram.

£2,500 - £4,000

Per video integration

Campaign: Investment strategy videos featuring LetzPocket
M&V

Mike & Victoria Stenhouse

Inside Property Investing

100K+ subscribers
Active community

Property investment couple sharing real-world experiences and practical advice for landlords and investors.

£2,000 - £3,500

Per sponsored video

Campaign: Platform review + tutorial series
TB

Tanya Baker

Estate Agent

103K TikTok
Growing Instagram

Property-focused TikTok creator sharing landlord tips, market insights, and rental property advice.

£2,000 - £3,000

Per TikTok series

Campaign: Landlord tips series featuring LetzPocket
CL

Casa Lawson (Alex)

DIY & Home Renovation

100K+ combined
TikTok + YouTube

Engineer-turned-DIY influencer sharing accessible home improvement tutorials for landlords and homeowners.

£1,500 - £2,500

Per content series

Campaign: DIY landlord content + property prep tips

Influencer Marketing ROI Projections

2-3M

Total Impressions

100K-150K

Engagements

800-1,200

Landlord Signups

£100-156

Cost Per Acquisition

Phased Influencer Activation

Phase 1 (Months 1-3)

2-3 micro-influencers

£15K
Phase 2 (Months 4-6)

3-4 mid-tier influencers

£40K
Phase 3 (Months 7-12)

2-3 macro + ongoing micro

£70K

UK Influencer Pricing Guide (2025)

Micro (10K-100K)

£100-500

Per Instagram post

  • High engagement rates
  • Niche audiences
  • Cost-effective

Macro (100K-1M)

£1,000-10,000

Per Instagram post

  • Significant reach
  • Professional content
  • Brand credibility

Mega (1M+)

£10,000+

Per Instagram post

  • Massive awareness
  • Celebrity status
  • Premium pricing

Pricing Strategy

Transparent subscription model with 68% savings vs traditional agents

Starter
£ 29 /month

Perfect for accidental landlords

  • 1-2 properties
  • Rightmove + Zoopla listings
  • Basic tenant screening
  • Compliance alerts
  • Direct messaging
Save £1,092-2,112/year vs traditional agents
Most Popular
£ 79 /month

Ideal for portfolio landlords

  • 3-10 properties
  • All Starter features
  • AI matching algorithm
  • Advanced analytics
  • Priority support
  • Rent collection
Save £1,092-2,112/year vs traditional agents
Enterprise
£ 199 /month

For professional landlords

  • 10+ properties
  • All Professional features
  • Bulk operations
  • API access
  • Dedicated account manager
  • Custom integrations
Save £652-1,672/year vs traditional agents

Optional Add-Ons

Tenant Referencing

£15 per check

vs £20 competitors

Professional Photography

£75 per property

High-quality listing photos

Inventory Service

£95 per property

Professional inventory report

Rent Guarantee Insurance

£8 per month

Per property coverage

12-Month Launch Roadmap

Strategic milestones and growth targets

Pre-Launch (Months -2 to 0)

  • Product development completion
  • Compliance certification (Renters' Rights Act)
  • Beta testing with 50 landlords
  • Brand identity and website launch
  • Initial PR and influencer outreach

Months 1-3: Soft Launch

Target: 500 landlords, 2,000 properties
  • Launch in London + 3 cities (Manchester, Birmingham, Leeds)
  • Activate 2-3 micro-influencers
  • Begin SEO content production
  • First landlord webinar series
KPI: 150-200 landlord signups/month

Months 4-6: Regional Expansion

Target: 2,500 landlords, 10,000 properties
  • Expand to top 15 UK cities
  • Launch paid search campaigns
  • Activate 3-4 mid-tier influencers
  • First PR push (national media)
  • Partnership announcements
KPI: 600-700 landlord signups/month

Months 7-9: National Scale

Target: 6,000 landlords, 25,000 properties
  • Full UK coverage
  • Activate macro-influencers
  • Scale paid marketing (2x budget)
  • Launch tenant acquisition campaigns
  • Major PR campaign
KPI: 1,200-1,500 landlord signups/month

Months 10-12: Optimization & Growth

Target: 10,000 landlords, 40,000 properties
  • Optimize conversion funnels
  • Launch referral program
  • Expand partnership network
  • Prepare Series A fundraising
KPI: 1,500-2,000 landlord signups/month

Year 1 Revenue Projections

Q1

£80K

Revenue

Q2

£442.5K

Revenue

Q3

£1.16M

Revenue

Q4

£2.1M

Revenue

Year 1 Total

£3.78M

Total Revenue

Annual Run Rate

£7.8M

End of Year 1

Ready to Transform UK Renting?

Join us in shaping the future of the UK rental industry. Built for the Renters' Rights Act era.

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10,000 landlords by Month 12

£7.8M annual run rate

40,000 properties listed